Built for Wellness. Designed for Tech.
Transforming workplace refreshment with curated, intelligent vending.
Our Story
Thrive Vending launched with one goal: to make healthy, exciting refreshments as seamless and intelligent as everything else in a modern workspace.
With a hospitality, tech, and nutrition background, our team selects only clean-label, functional products and high-design machines—powered by values and built for performance.
Leadership Team
The visionaries behind Thrive Vending’s wellness-first innovation.
Oded Biel
CEO & Founder
Bridging hospitality excellence with tech innovation, Oded is the driving force behind Thrive Vending. His background in premium service and B2B growth platforms sets the foundation for smart, branded wellness experiences in Israel’s top offices.
Gadi Rosen
Chief Design Officer (CDO)
Creative strategist and brand storyteller, Gadi leads Thrive's visual and user experience design. From interface aesthetics to lifestyle visuals, he ensures every touchpoint feels premium, modern, and aligned with our wellness-forward mission.
Udi Caspi
Chief Financial Officer (CFO)
A numbers-driven operator with a sharp eye for sustainable scaling. Udi manages Thrive’s finances, operations cost models, and B2B commercial strategy, ensuring our growth is healthy and our service stays seamless.
Dr. Inbal Samuk
Chief Medical Advisor
As a health and wellness expert, Dr. Inbal helps guide Thrive’s offerings to reflect modern wellness standards and promote functional well-being. She brings science to every sip.
Gilad Bright
Board Advisor
Seasoned startup advisor and strategic thinker Gilad supports Thrive’s roadmap with insights on partnerships, scalability, and investor readiness. He ensures our growth is not only fast—but innovative and sustainable.
Amit Biel
Investor & Chairman
An early believer in Thrive, Amit brings decades of investment experience and business foresight. His leadership supports long-term value creation, strategic direction, and Thrive’s expansion into the future of food tech.